€2.5m media spotlight on county in 2015
visit Wexford says that a media spotlight worth €2.5 million was placed on the county in 2015, which was a very successful year for tourism.
It said that with tourist numbers up 12 per cent in 2015, tourism is continuing to grow. in Ireland and in Wexford. Nationally in 2015 The publicity campaign carried out for Visit Wexford, of which the ambition is to achieve as many column inches and news and programme minutes as possible for Wexford across Ireland and the globe on tourism events and attractions and happenings in Wexford during 2015 achieved €2.5 million in media coverage.
Some of the media highlights include coverage include TG4, TV3, RTE News and RTE Radio 1, Today FM and 2FM along with press outlets in Ireland and in the UK in The Irish Post and The Irish World, and in the U.S. in Irish American News and Irish America.
A huge milestone was achieved in 2013, some two years after the formation of Visit Wexford, a milestone which saw Wexford achieve the highest number of overseas visitors and overseas visitor spend in the region for the first time in over 10 years. This achievement is still being maintained by Wexford.
In marketing terms during 2015, Visit Wexford unveiled a brand new Visit Wexford television advertisement promoting Wexford as a holiday destination on national TV for the first time.
This aired on RTE and TV3 for six weeks in the lead into the Summer holiday period. The 30 second TV advert was the first of its kind to air promoting Wexford as a number one choice for a holiday in Ireland; the advert was voiced by a very famous Wexford Ambassador and TV personality Dermot O'Leary.
An extensive marketing campaign took place in 2015 with activities devised to promote the county nationally and internationally; Wexford County Council and the tourism industry in Wexford jointly funded the campaign.
It included a number of national radio competitions along with a multi-site billboard campaign at high traffic areas in Dublin and Cork Cites, a new Visit Wexford welcome billboard at Rosslare Port. Wexford also featured extensively on the TV national events guide and a brand new brochure promoting Wexford was hosted at over 500 locations across Dublin, the Southeast and at Dublin Airport, Waterford Airport and the Ferry Ports.
The VisitWexford.ie website had over the course of 2015 traffic of over 140,000 with those visitors browsing the site for over three minutes on each occasion, 60 per cent from Ireland.