Belgian travel agents visit Ireland's Ancient East in tourism promotion
Twenty Belgian travel agents are exploring Ireland's Ancient East this week - as guests of Tourism Ireland and leading Belgian tour operator, Gallia.
They are here to experience at first-hand the wealth of things to see and do in this part of Ireland for Belgian holidaymakers.
Their itinerary - designed by Fáilte Ireland - included a visit to the Dunbrody Famine Ship, in New Ross.
Danielle Neyts, Tourism Ireland Belgium, said: 'Tourism Ireland was delighted to invite this group of travel agents to come and discover our newest visitor experience, Ireland's Ancient East. There really is no substitute for being able to come and see what Ireland has to offer at first-hand; our aim is that when they return home, the travel agents will be even more enthusiastic about Ireland and better equipped to advise their clients when planning and booking their holidays.'
'We have seen very good growth of +12 per cent in visitors from the Benelux countries to Ireland for January to September 2015. Tourism Ireland has a really extensive programme of promotions under way right now - aimed at boosting late-season travel to Ireland from the Benelux countries and to position us well for 2016.'
The Ireland's Ancient East campaign is the South East's equivalent to the highly-successful Wild Atlantic Way and is aimed at attracting to and keeping more tourists in County Wexford rather than using it as a transit point from Rosslare to other areas of the country.
Tourism is the island of Ireland's largest indigenous industry; responsible for in excess of 4 per cent of GNP in the Republic of Ireland and employing approximately 200,000 people.