Great response to Visit Wexford ad campaign launch

By David Tucker

Published 28/04/2015 | 00:00

James Kearney, Cllr Barbara Ann Murphy, Edel Kelly, Ray Murphy and Maria Nolan, representing the National 1798 Centre and the '98 re-enactors.
James Kearney, Cllr Barbara Ann Murphy, Edel Kelly, Ray Murphy and Maria Nolan, representing the National 1798 Centre and the '98 re-enactors.
Caroline Deacon, Josephine Fitzhenry and Emma Hewett of Wexford Garden Trail.
Sabina Rosler, Wells House; Maura Bell, Irish National Heritage Park; and Matt Wheeler, Irish Agriculture Museum, Johnstown Castle, all part of the Wexford Heritage Trail.
Catherine McPartlin, Mary Donohoe and Yvonne Byrne of Wexford Walking Trail.
Siobhan O'Neill, Tourism Officer, Wexford County Council; Tony Larkin; Betty Marie Burger Smit, Chairperson, Visit Wexford; Malcolm Byrne, Chairperson, Wexford County Council; Jenny De Sauilles, Failte Ireland; Madeleine Quirke, Wexford Chamber; Martin Doyle, Tony Ennis and Ann Power.

visit Wexford's new television advertisement was unveiled at a well-received tourism information event at Whites of Wexford last week.

The new advertisement is set to air on RTE and TV3 for six weeks in the lead into the summer holiday period. The 30-second advert will be the first of its kind to air, promoting Wexford as a number one choice for a holiday in Ireland; the advert has been voiced by Wexford Ambassador and TV personality Dermot O'Leary.

The TV ad is part of extensive marketing initiative, which has been devised to promote the county nationally and internationally through a significant campaign, which has been jointly funded by Wexford County Council and the tourism industry in Wexford.

This campaign includes a number of national radio competitions set to take place along with a multi-site billboard campaign at high traffic areas in Dublin and Cork Cites along with a new Visit Wexford welcome billboard at Rosslare Port. Wexford will also feature extensively on the TV national events guide and a brand new brochure promoting Wexford will be hosted at over 500 locations across Dublin, the Southeast and at Dublin Airport, Waterford Airport and the ferry ports.

Visit Wexford was officially formed in 2011 and has been promoting Wexford town and county as a tourism destination since the official launch of visitwexford.ie in May 2011.

Since then the profile of Wexford has been invested in by Wexford County Council, Wexford stakeholders and Failte Ireland through the promotion of visitwexford.ie which achieves approximately 12,000 visitors per month and is supported by a full social media campaign and offline PR communications.

The brand also hosts a free smart phone app, both the app and the website offer all businesses in Wexford an opportunity for listing and hosts a free event guide listing for all festival and event organisers.

Chair of Visit Wexford Betty-Marie Burger-Smit said the launch was very successful with wonderful feedback.

'It was really great to have have Failte Ireland to explain how Wexford is included in Ireland East initiative.

'The biggest success on the day was the launch of the national media campaign, the highlight of which is the TV advert.' Betty-Marie said more than 75,000 people viewed the Visit Wexford Facebook page within an hour of the ad being posted. Any business interested can register with the body at visitwexford.ie

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