Irish Ferries teams up with Tourism Ireland to promote Rosslare route
Published 28/05/2016 | 00:00
irish FERRIES has teamed up with Tourism Ireland to promote its Pembroke to Rosslare ferry service in a campaign that has the potential to reach more than nine million people.
A joint campaign - supported by Wexford, Waterford and Kilkenny County Councils - is under way right now and will run until this week.
The campaign includes ads in national newspapers (with a lovely photo of Dunbrody Abbey) - including the Guardian, The Sunday Times, Mail on Sunday, Daily Express and Daily Telegraph - which will reach an estimated 8.9 people and highly visible outdoor ads at 13 sites in nine different railway stations in England and Wales, which are within easy reach of Pembroke - including Plymouth, Cardiff, Swansea and Slough.There will also be online ads on premium news sites, targeting people living in cities in South Wales and in the Home Counties of England - encouraging them to visit, and then book on, a specially-created Ireland's Ancient East page on the Irish Ferries website, Facebook ads targeting couples aged 45+ living in South Wales and southern England and email marketing to the Tourism Ireland database (350,000 subscribers) and to the Irish Ferries database. As well as highlighting attractive fares and ease of access, the ads are encouraging potential visitors to 'Drive Through History', reminding them that "there's 5,000 years of history to explore in Ireland's Ancient East".
Julie Wakley, Tourism Ireland's Deputy Head of Britain, said: 'We are delighted to partner with Irish Ferries to maximise the promotion of the service from Pembroke to Rosslare. Our aim is to boost car touring visitor numbers to the South East and Ireland this summer; visitors who bring their car here on holidays tend to stay longer.'