Murrintown cattle farmer is producing Wagyu beef for Supervalu stores

By Esther Hayden

Cormac Pettitt of Pettitt's Supermarkets, Karl Strehlow Manager of Sleedagh Farm and David and young Darragh Kinsella with the Continental Mix Suckler Cows
Cormac Pettitt of Pettitt's Supermarkets, Karl Strehlow Manager of Sleedagh Farm and David and young Darragh Kinsella with the Continental Mix Suckler Cows

A Wexford farmer is now supplying Supervalu with an exclusive range of Irish Wagyu beef.

The beef is reared on a Murrintown farm by Bord Bia Quality Assured farmer, Karl Strehlow.

Originating in Japan Wagyu beef is characterised by its intense marbling which leads to an extremely tender and juicy meat with a unique and distinctive flavour.

All SuperValu Irish Wagyu beef is under 30 months, with steak cuts matured for a minimum of 21 days. In recent years Wagyu has become a beef breed famous for its consistent high quality, featuring on the menus of some of the best restaurants in the world.

Martin Kelleher, Managing Director, SuperValu, said: 'We pride ourselves on a commitment to fresh food leadership and pushing the boundaries in terms of locally-sourced quality produce. We are excited to partner with Karl Strehlow to bring a 100 per cent Irish version of this globally acclaimed delicacy to consumers.'

A limited selection of Wagyu beef steaks, including fillet, rib eye and striploin, are available in SuperValu stores in Wexford and awider range of Irish Wagyu beef burgers are available from SuperValu stores nationwide. The exclusive range will be available until July.

Karl Strehlow said: 'I am proud to partner with SuperValu and Kepak to bring premium Irish Wagyu beef to customers, a project which has taken careful planning over two years and which marks the latest milestone in my 10 year relationship with SuperValu. Our cattle are a mix of Heifers and Steers and between 50 per cent to 100 per cent Wagyu. These cattle have a unique history and are specially bred under conditions that produces beef of unrivalled quality.'

Wexford People

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