SuperValu support for small producers
Seventeen small Wexford food producers have been given a big chance by SuperValu to feature their products on SuperValu shelves.
Five of these are Drew Fox Brewing, Fancy Fungi Mushrooms, Goodies of Wexford, Isle of Crackers and Zanna Cookhouse who are among the 53 new producers from the Food Academy Programme and will now see their products rolled out across SuperValu stores in Wexford with the possibility of growth to other counties as the brand grows sustainably.
Food Academy is a joint initiative between SuperValu, Bord Bia and the Local Enterprise Office Network and since its inception in 2014, has supported over 600 small producers the length and breadth of Ireland.
Over the last 12 months, Bord Bia, the Local Enterprise Offices and your local SuperValu has worked with hundreds of small food producers around the country, through the Food Academy programme and over 300 food start-ups are currently on-shelves in their local SuperValu store. This will result in estimated sales of over €25 million for the national Food Academy programme in 2016.