Use government scheme to develop online trade
Published 25/06/2016 | 00:00
DEPUTY Michael D'Arcy says more small businesses in Wexford should avail of the government's scheme to help them trade online. A new survey has found that those who avail of the scheme experience a 21 per cent increase in sales.
The Trading Online Voucher Scheme allows small businesses to apply for a voucher to invest in developing their ecommerce capability. The aim of the scheme is to get more small businesses trading online, the benefit of which is undeniable.
'Eighty eight per cent of Irish consumers research products online before buying, compared to 79 per cent across the EU, with Irish consumers spending €850,000 per hour online,' he said.
'There has been huge growth in Ireland's Digital Economy, which is now worth €12.3bn. The digital economy is expected to expand to about €21.4 billion or 7.9 per cent of GDP by 2020. 'The Trading Online Enterprise Impacts Report shows that small businesses which trade online see immediate positive results. 'The report is based on survey responses from 600 small businesses that have availed of the government's Trading Online Voucher Scheme and shows that the scheme is highly successful in helping small businesses to grow and expand.' The survey results show:
* 21 per cent was the average increase in sales; 84 per cent experienced an increase in customer enquiries; 73 per cent said that the new online business was additional and did not displace existing sales growing businesses expect to recruit on average 1.4 more employee and 89 per cent said that the trading online component of their business will become more important in the next six months.