Wexford hotelier attends launch of new tourism strategy

By Esther Hayden

Published 28/04/2015 | 00:00

Fiona Delahunty, Monart Destination Spa, at the launch.
Fiona Delahunty, Monart Destination Spa, at the launch.

A Wexford hotelier was at the launch of the new Tourism Ireland strategy to boost tourism from Australia last week.

Fiona Delahunty of Monart Destination Spa, part of the Griffin Hotel Group, was there to capitalize on the significant potential for tourism that Australia offers.

The new, three-year strategy for growth sets out challenging and ambitious targets which will see the number of Australian visitors to the island of Ireland grow by +20% to almost 220,000 per year by the end of 2017.

Key factors working in our favour to enable this growth include: recent strong performance: since 2010, visitors from Australia to the island of Ireland have grown by more than 40 per cent. In 2014, more than 180,000 Australians visited Ireland.

Australians who are visiting Britain and Mainland Europe can also avail of excellent connectivity from major British and Mainland European hubs like London, Paris and Amsterdam for onward travel to the island of Ireland.

Australians are highly prized visitors as they travel throughout the year, stay longer (on average 12 nights), spend more (about €900 - almost double the average visitor spend) and visit more of the regions of Ireland (Australians like to get off the beaten track - so are more likely than other nationalities to tour the regions and more rural areas of Ireland).

Niall Gibbons, CEO of Tourism Ireland, said: 'Australia has performed well for tourism to the island of Ireland in recent years and the future is undoubtedly bright. We believe this is a market of considerable potential for Ireland over the coming years - given that these high-spending visitors travel right throughout the year.

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