Dermot voices Wexford TV ad

By Esther Hayden

Published 14/04/2015 | 00:00

Dermot O'Leary, bringing the X Factor to Wexford's new TV advertisement.
Dermot O'Leary, bringing the X Factor to Wexford's new TV advertisement.

A new 30 second television advert promoting Wexford will be shown on RTE and TV3 in the lead up to the summer.

The Visit Wexford television advertisement will be the first of its kind to air promoting Wexford as a number one choice for a holiday in Ireland and is voiced by a very famous Wexford Ambassador and TV personality Dermot O'Leary, whose parents are from Wexford.

The ad will be unveiled during a free tourism information event on Monday, April 20 at 10 a.m. in White's of Wexford.

The event is open to the tourism industry, the business industry, retail sector and any individual with an interest in driving tourism in Wexford.

It will also detail the other extensive marketing campaign activities which have been devised to promote the county nationally and internationally.

The campaign is being jointly funded by Wexford County Council and the tourism industry in Wexford.

This campaign also includes a number of national radio competitions set to take place along with a multi-site billboard campaign at high traffic areas in Dublin and Cork Cites along with a new Visit Wexford welcome billboard at Rosslare Port. Wexford will also feature extensively on the TV national events guide and a brand new brochure promoting Wexford will be hosted at over 500 locations across Dublin, the Southeast and at Dublin Airport, Waterford Airport and the Ferry Ports.

Chairperson of Visit Wexford Bettie Marie Burger-Smit said: 'We hope to see lots of faces at this event, everyone is welcome to join this information briefing. In Wexford we are all actually already involved in the tourism business as we all have an impact on every individual tourists experience while they are here; be it when they are visiting a local attraction or when they asking directions on the street, it is during those experiences where we all contribute to the overall tourism experience and the friendliness of visiting Wexford.'

The free tourism information and networking event programme will feature a number of speakers from the tourism industry. The team from Visit Wexford will also detail how interested parties can capitalise on and engage with the Wexford tourism brand and a workshop on cross-selling will also be hosted.

For further details on the Visit Wexford event email hello@visitwexford.ie.

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