This is a 'real opportunity' to bring visitors and jobs to Wexford

bY eSTHER hAYDEN

Published 21/04/2015 | 00:00

Tom Banville.
Tom Banville.

The launch of the Ireland's Ancient East could bring extra jobs to Wexford, according to the head of the Local Enterprise Office.

Fáilte ireland's latest initiative, Ireland's Ancient East, gives tourists a compelling reason to visit the Midlands, East and South of Ireland by highlighting many of the historic and heritage sites the area has to offer.

Wexford County Council head of enterprise Tom Banville feels that Co Wexford is well positioned to take advantage of such a targeted marketing approach.

'This is a real opportunity for County Wexford as part of the East and South East to project ourselves as a real, authentic and historic destination to the world tourism market' said Mr. Banville. 'It also presents an opportunity for businesses and communities to be part of the initiative.

'Co Wexford has many unique and engaging stories to tell in terms of local history, heritage and culture. Ireland's Ancient East will allow us tell these stories to a wider audience and will build on the significant investment which has been made in tourism attractions in our county over the last few years. I am confident this initiative has real potential to deliver significant additional numbers of visitors, revenue and jobs.

'We recognise that Ireland's Ancient East is an evolving initiative with much work to do. We look forward to working alongside Fáilte Ireland in engaging with businesses and communities throughout County Wexford, those already in existence and those proposed, to help further develop and maximise their particular tourism offering in the context of this welcome marketing initiative.'

Ireland's Ancient East is geared to match and complement the Wild Atlantic Way in terms of scale and is aimed at particular market segments overseas who have indicated they would be more likely to come to Ireland to explore new landscapes, history and culture or simply to connect with local heritage and nature.

Wexford People

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