Tourism initiative will be a 'game changer'
'Ireland's Ancient East' was launched by Tourism Minister Paschal Donohoe and Minister Michael Ring in Dublin last week.
The initiative is described as a 'touring region' rather than a specific route, designed to give visitors a 'relaxing journey of discovery'.
Fáilte Ireland said Ireland's Ancient East has the potential to deliver an extra 600,000 overseas visitors and increase visitor revenue by almost 25pc to €950m in the region by 2020.
The tourism body said Ireland's Ancient East will be a significant 'game changer' for tourism in Wexford.
It said Wexford would be an important player in the tourism initiative which runs from Carlingford to Cork and from Cavan to Carnsore and seeks to build on the wealth of historical and cultural assets in the east of Ireland.
The key to the initiative's success in the county will be how the local history is illuminated by local people, communities and tourism stakeholders. To that end, Fáilte Ireland will be meeting and working with local interested parties over the coming months to enlist their support and expertise to bring the project to life locally.
Paul Keeley, director of business development with Fáilte Ireland, said: 'With the great amount of history and heritage in the South East, 'Ireland's Ancient East' will allow us to seriously build on the assets we have in Wexford and encourage visitors not only to visit but to stay longer. With historical attractions such as the Dunbrody Famine Ship Experience, the Hook Lighthouse, Ferns Castle, The Kennedy Homestead, Enniscorthy Castle and the Irish Agricultural Museum - to name but a few - Wexford ticks all the boxes.