Wexford yoghurt for muscles and bones to make its way to stores across Ireland

By Amy Lewis

Published 30/07/2016 | 00:00

Michael Murphy promoting ProU Yogurt in Pettitt's Supervalu St. Aidan's, with Padraig Doran, store manager.
Michael Murphy promoting ProU Yogurt in Pettitt's Supervalu St. Aidan's, with Padraig Doran, store manager.

Wexford couple Michael and Jane Murphy have rolled out their new ProU yoghurt to 25 stores nationwide and are hoping to expand their reach in the second half of the year.

The first of its kind on the Irish and UK market, the 'yoghurt for muscles and bones' is going down a storm in the pair's home county, with three Wexford stores stocking them at present. With a growing interest in nutrition among people of all ages, Michael and Jane aspire to get other stores on board in the near future.

ProU yoghurts were developed following the couple's observation for the need for better nutrition in hospitals. With the help of Dietician Richelle Flanagan, they developed a yoghurt made with Killowen farm milk and Glanbia ingredients which is primarily aimed at improving and enhancing bone and muscle health. Each 150 gram pot contains 20 per cent of the RDA of protein, 80 per cent of the calcium RDA and 100 per cent of the Vitamin D RDA. The yoghurts also have a very low sugar content compared to standard yoghurts.

The Irish Osteoporosis Society estimates that one in two women and one in five men over 50 will develop a fracture in their lifetime due to osteoporosis. By incorporating adequate amounts of bone supporting nutrients calcium, vitamin D and protein into the diet, many of these injuries can be prevented.

On their newly-launched website, ProU provide a host of health information aimed at those seeking to expand their knowledge on bone health. They also have a section for recipes using their products.

Through spreading their products and knowledge across the country, Michael and Jane hope to improve the health and wellbeing of people of all ages.

Wexford People

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