Monday 16 September 2019

17 Wexford small producers get 'a big chance'

By David Tucker

Seventeen small Wexford food producers have been given a big chance by SuperValu to feature their products on SuperValu shelves.

Five of these are Drew Fox Brewing, Fancy Fungi Mushrooms, Goodies of Wexford, Isle of Crackers and Zanna Cookhouse who are among the 53 new producers from the Food Academy Programme and will now see their products rolled out across SuperValu stores in Wexford with the possibility of growth to other counties as the brand grows sustainably.

Food Academy is a joint initiative between SuperValu, Bord Bia and the Local Enterprise Office Network and since its inception in 2014, has supported over 600 small producers the length and breadth of Ireland.

Over the last 12 months, Bord Bia, the Local Enterprise Offices and your local SuperValu has worked with hundreds of small food producers around the country, through the Food Academy programme and over 300 food start-ups are currently on-shelves in their local SuperValu store. This will result in estimated sales of over €25 million for the national Food Academy programme in 2016.

* The guys at Drew Fox Brewing have invented four new craft beers that they promise will change the way you think and drink beer. The name is in honour of four clever Irish men and their inventions.

* Fancy Fungi Mushrooms began and has developed from a hobby in 1998 to a profitable enterprise. It is the only specialist in the region of cultivation, development and production of edible, exotic and gourmet mushrooms.

* Goodies of Wexford produce a range of sweets which are all natural, gluten free and made using real Wexford fruits.

* Isle of Crackers make a range of heart-shaped crackers which are mixed, rolled and cut by hand in a tiny bakery in north county Wexford. All crackers are baked using seeds and Irish cold-pressed organic rapeseed oil.

* Zanna Cookhouse produce a range of quiches and pies using quality Irish ingredients assembled by hand at their cookhouse.

Eamon Howell, Trading Director SuperValu said, 'As the number one supporter of the Irish food industry, we source from over 2,000 Irish suppliers, equating to an economic contribution of €2.19 billion. The Food Academy programme.. allows us to nurture small producers to ensure their growth and continues to go from strength to strength, achieving impressive sales of €13 million in 2015, far exceeding targets.' Predicted Food Academy retail sales are €25 million this year.

Wexford People

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