Thursday 19 September 2019

Brosnan and Wadding on the ball at Bodibro

Joey Wadding and Ben Brosnan.
Joey Wadding and Ben Brosnan.

By Esther Hayden

Wexford footballers Ben Brosnan and Joey Wadding are taking a hands on approach with their new business BodiBro.

The high performance sportswear is scoring high with sports clubs around the country and there are also plans in place to introduce a range of leisurewear.

Ben who plays with Bannow-Ballymitty and Joey from nearby St. Fintan's teamed up to form the company last year and are currently operating from home in a bid to maximise profits and gauge the level of interest.

Ben said when he left a course in Sports and Exercise Development at Carlow IT because he didn't like it he was at a loss as to his next move.

Initially he planned to study Fashion Design in Maynooth and met up with Fran O'Reilly, a career guidance advisor at the Gaelic Player's Association (GPA) to see where his skills lay.

O'Reilly suggested setting up his own business to see if Brosnan's love of designing sports boots could yield results. Together with county club mate Joey Wadding he set up BodiBro.

'We tried really hard to find a supplier that we were pleased with. We spent six or seven months at it but we are really happy with our supplier and last October we started selling stuff to the clubs.

'Gloves is our main focus and we found we were very busy in the lead up to Christmas so we are hoping that this will continue. Training wear is also generating a lot of interest with some clubs buying things like hoodies and training jerseys. We've also met with a couple of shops who are looking for leisure wear such as polo shirts and tee shirts rather than club gear so we are hoping to branch out into that.

'We received some really good advice and it was important to spend time getting the right supplier from the outset because first impressions matter. People like the design of the gloves, particularly the red palms, and we've also been able to be very competitive on price.'

'We are going to focus now on the upcoming Féile concentrating on Wexford, Carlow and Wicklow which is great.'

The gloves are a big hit with the younger players and also the ladies team.

However Brosnan is aware that the market is very competitive with up to 40 different brands on the market already but he feels the striking nature of the BodiBro gloves gives them a distinct advantage.

So too does their involvement with the GAA as both Brosnan and Wadding are able to meet with club's from all over the country through their inter-county exploits.

For now college is on hold for Brosnan and all thoughts of studying fashion design have been abandoned to allow him dedicate his energy to BodiBro.

The website, www.BodiBro is generating significant sales and with the launch of the planned leisurewear range in the near future Brosnan is confident that the company will flourish.

Brosnan said that while he didn't see himself having his own business 12 months ago it was always something he would have liked to do and for now he's just taking the ball and running with it.

Brosnan and Wadding on the ball at Bodibro

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