Cordial produced in Enniscorthy seals lucrative contract with Aldi
A Wexford-produced cordial, which started out being sold at a stand in a children's school, is to be stocked in Aldi stores throughout the country.
Naturally Cordial, created by Enniscorthy woman Clodagh Davis, won the contract with the supermarket chain through its 'Grow with Aldi' supplier development programme and will go on sale in 137 stores nationwide from June 6.
Yet it was the tastebuds of her fellow parents at her children's school which encouraged Clodagh to develop the brand. She started her cordial career by offering to volunteer her time running a stand selling the drink at the school. But when the juice became a hit with parents, teachers and children alike, Clodagh began experimenting and formed her own brand, Naturally Coridal, which now consists of ten different flavours and continues to grow.
Commenting on the partnership and the benefits it will bring, Clodagh said, 'To have our cordials recognised by a global retailer like Aldi is fantastic. 'Grow with Aldi' provides huge exposure for our brand and lets us reach more shoppers than ever before. The support and mentoring offered by the programme has already benefitted our business immensely.'
Developed in partnership with Bord Bia, 'Grow with Aldi' enables participants to receive tailored mentoring and access to bespoke workshops with Aldi buyers and Bord Bia technical experts, teaching them the skills to help grow and develop their product.
John Curtain, Aldi Ireland Group Buying Director, said, 'Now in its second year, 'Grow with Aldi' delivers for everyone involved. Small and medium-sized producers get the chance to have their product sold nationally, shoppers get to enjoy the best Irish-made products being created and Aldi gets to work with even more Irish food and drink producers.
'We are committed to sourcing locally to make sure our customers can shop for the most exciting and highest quality new Irish products at our stores.'