Monday 20 January 2020

Hook in UK tourism campaign

Angela Scanlon (right) and her father Phelim with Claire Brosnan, Tourism Ireland (left), during filming at Hook Head
Angela Scanlon (right) and her father Phelim with Claire Brosnan, Tourism Ireland (left), during filming at Hook Head

TV show presenter Angela Scanlon has visited Hook Lighthouse to shoot a segment for a Tourism Ireland Ireland's Ancient East promotional video which is being aired in the UK this autumn.

As part of its autumn campaign in Britain, Tourism Ireland is working with The Daily Telegraph newspaper to produce a series of four online films, all about driving holidays around Ireland, along with a series of articles all about Ireland in the Saturday travel section of the newspaper.

Filming - with Angela and her father Phelim - took place last week across Ireland's Ancient East, including at Hook Head.

The videos will go live in September and will be hosted on the Telegraph website. They will be promoted via online advertising as well as on the social platforms of both The Daily Telegraph and Tourism Ireland, including Facebook and Twitter, and will be seen by around 125,000 viewers.

Julie Wakley, Tourism Ireland's head of Great Britain, said: 'This targeted promotion has been specifically designed to highlight autumn breaks in Wexford and Ireland's Ancient East and to appeal to our culturally curious audience in Great Britain. These are independent, active sightseers, who are typically looking to visit new places and expand their experience by exploring landscapes, history and culture.'

Ms Wakley said the promotion with Scanlon and The Daily Telegraph fits very well with an important demographic. 'It is just one element of the more extensive autumn campaign that we will be rolling out very soon - all aimed at boosting late-season travel to Wexford and Ireland from Great Britain and our other markets around the world.'

Tourism Ireland is actively promoting longer-stay holidays and encouraging people to come and discover Ireland by car. Visitors who use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region.

Wexford People

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