Monart one of 12 in 'Jump into Ireland' sales blitz in the USA
COUNTY WEXFORD'S Monart Destination Spa was one of 12 Irish tourism companies taking part in Tourism Ireland's 'Jump into Ireland' sales blitz in the United States which kicked off last week, taking in the cities of Austin (Texas), Chicago (Illinois) and Boston (Massachusetts).
The companies met travel professionals based in Austin, Chicago and Boston. The busy schedule involved a 60-minute TV show format highlighting the island of Ireland, as well as networking sessions with travel and lifestyle journalists - providing an excellent platform to showcase and sell County Wexford, Ireland's Ancient East and Ireland to important travel decision-makers in each city.
This was the second stage of the 2017 series of 'Jump into Ireland' (JITI) sales blitzes; in all, the 'Jump into Ireland' programme will visit nine different cities in the US this year, targeting hundreds of influential travel agents and travel writers.
Alison Metcalfe, Tourism Ireland's Head of North America, said: 'Tourism Ireland has prioritised North America for 2017, as a market which offers a strong return on investment, in terms of holiday visitors and expenditure.
'A number of factors are working in our favour, including more airline seats than ever before, from 20 gateway cities across North America to the island of Ireland, with numerous new flights and expanded services in the pipeline for this year.' Similar 'Jump into Ireland' events will take place in San Diego and San Francisco (California) and in Houston (Texas), in November.