Mr Jeffares in contest shortlist
Bank of Ireland has announced that Mr Jeffares from Drinagh in Wexford is one of the five companies shortlisted in Leinster for its 'Sponsor for a Day' competition.
The competition offers SMEs throughout Ireland the opportunity to sponsor the Munster and Leinster rugby teams for a day, by winning the right to have their company logo displayed on the players' jerseys, during high profile European Rugby Champions Cup matches in front of live and TV audiences. The competition is valued at €50,000, with one lucky company winning from Munster and one from Leinster.
The five companies shortlisted to sponsor the Leinster Rugby team are Pure Bred Gluten Free from Tullamore in Offaly, Adam & Friends from Dundrum in Dublin, Laundrie from Grand Canal Square in Dublin, Acutrace from Clondalkin in Dublin and Mr Jeffares.
The full prize includes - the winners company logo on the front of the players jerseys; pitch signage, corporate hospitality for ten guests; match programme advert; photographs with the team, promotion for the winning businesses from Bank of Ireland, Munster and Leinster Rugby and RTE Radio One on the Ray D'Arcy Show. The selected games will take place over the third weekend in January 2016 when Leinster take on Bath in the RDS in Dublin and when Munster play Stade Francais at Thomond Park in Limerick.
The panel of judges who selected the ten shortlisted companies include: Declan Galvin, Head of Small Business at Bank of Ireland, Jamie Heaslip from Leinster Rugby, Peter O'Mahony from Munster Rugby.
Commenting on the competition, Declan Galvin said, 'The calibre of companies that entered the competition was very strong again this year. We received over 1,200 entries which highlights how relevant this competition is for SMEs.
'The shortlisted companies are examples of the hard working businesses operating throughout Ireland. The competition is a fantastic opportunity for businesses to increase their brand awareness by having their company logo on the jersey of a high profile team like Leinster Rugby for a European Rugby Champions Cup match. Previous winners have told us that winning our 'Sponsor for a Day 'competition has had a hugely positive impact on their business and greatly helped increase the profile of their companies.
At Ballykelly Farm, Mr Jeffares Blackcurrants employ the strictest quality standards, through its environmental conscientiousness and responsible husbandry. The farm has been at the forefront of research initiatives, often leading the way with pioneering trials. Its nurturing of wildlife on its farm adds to the biodiversity and assists them in providing customers with the very best blackcurrant. In 2006 they founded Good Food Ireland, the benchmark brand for local produce in Ireland, which is run by Mr Jeffares' wife Margaret.