Friday 20 September 2019

Passion for Hook inspires company

At the launch of Guiding at the the Dunbrody Abbey Visitors Centre were Orla and Rebecca Doyle, Oonagh Messette and Siobhan O Neill.
At the launch of Guiding at the the Dunbrody Abbey Visitors Centre were Orla and Rebecca Doyle, Oonagh Messette and Siobhan O Neill.

A new company which will promote all of the attractions on the Hook Peninsula was launched in Dunbrody Abbey Visitors Centre in Arthurstown on Tuesday night, drawing a crowd of more than 150 people.

With balloons, refreshments, scones, strawberries and cream and a fantastic band, the crowd were entertained prior to the official launch of the new and exciting 'Guiding Light' company.

There were stands from Dunbrody craft beer made nearby at Kevin Dundon's hotel, and from the Waves Music Festival which is taking place on the grounds of Loftus Hall in August to raise money for a new lifeboat for Fethard RNLI, along with the chance for people to take a look at the Craft Gallery within the courtyard of the historic abbey.

The new independent tourist development agency, 'Guiding Light' will be using digital media platforms to promote the Ring of Hook, historic New Ross and its hinterlands, to attract local, national and international visitors. The company's constant tweeting, blogging and media exposure is already supporting local events such as the Waves Festival being held on August 28 in aid of the RNLI in Loftus Hall, and will make the visitor feel like they will be missing out on the adventure of a lifetime if they don't come to visit the Hook Peninsula region in the Sunny South East.

The area, a hidden treasure of not only history, outstanding natural beauty and some of the best beaches in the country, boasts exquisite food and drink, art, gardens and adventure.

The company's founder, Pat Kent said: 'The Hook area will now become a "must do" destination for all tourists.' Guiding Light will concentrate on four distinct areas of service: tourist business development, social media marketing, event management and staff training.

Mr Kent developed his expertise in promoting entertainment though social media having worked in his formative years running some of the biggest nightclubs in the country.

He spent many years working in banking.

A serious and successful businessman, Mr Kent's zest for life and travel, his love of fine food and good wine, and his years of experience in the entertainment world, gives him a perspective on how to maximise the tourism potential of the Hook Peninsula area. As a child Mr Kent spent many happy years visiting the Ring of Hook with his family on summer holidays. Years later he chose to return to the locality and to make Fethard-on-Sea his permanent home. Realising the raw beauty of the landscape, the historic location and the friendly, but energetic people, he believes it makes for an unrivalled tourist destination. He began to work with local business owners, seeking their thoughts on ways to increase visitors to the area. With the local businesses behind him, Mr Kent designed, and put his energy into 'Guiding Light'. For more information see

Wexford People

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