South East Radio earns Leading Lights award for road safety campaign
South East Radio has received a Leading Lights Awards for its unique road safety campaign called Give Your Phone the Boot.
At a ceremony at Farmleigh in Dublin Liz O' Donnell, Chairperson of the Road Safety Authority Moyagh Murdock presented the media award to South East Radio's Managing Director Eamonn Buttle, General Manager Liam Dwyer, Programme Controller and News Editor Michael Sinnott and Morning Mix Presenter Alan Corcoran.
Give your Phone the Boot was a home grown initiative from South East Radio to highlight the danger of using a mobile phone when driving and to instigate a change in habits by encouraging listeners to put their phone in the boot. The month-long launch campaign commenced on April 29 2016. A stark promotion announced the deadly statistics issued by the Road Safety Authority. Statistics from the RSA to create promotional soundbites. Local sports teams and businesses supported the bespoke campaign. The message captured the imagination of TY students who designed a poster.