Monday 19 August 2019

US ice cream brand hoping to expand into Wexford

Jeremy Vitaro, vice president of international development for Dunkin' Brands.

By Esther Hayden

Baskin-Robbins, the world's largest chain of ice cream speciality shops, is eyeing up Wexford as one of six areas across Ireland to expand into.

The franchise is looking to its presence in Dublin, Cork, Galway, Waterford, Wexford and Belfast and is hoping to recruit qualified, well-capitalised multi-unit licensee groups with deep retail or foodservice operating experience to develop the brand across Ireland.

The brand is seeking two franchise groups to develop five locations in The Republic of Ireland and three shops in Northern Ireland over the next several years, or a single group for the entire territory. Ideal licensee candidates will have strong financial backgrounds, knowledge of their local consumers and a proven track record of success in the restaurant industry.

This effort is part of Dunkin' Brands' ongoing strategy to increase its presence across Europe, a key region for the Baskin-Robbins brand, as it continues to grow globally

'Ireland represents a tremendous opportunity for Baskin-Robbins as we look to continue growing the brand internationally,' said Jeremy Vitaro, vice president of international development for Dunkin' Brands. 'We feel our value proposition - high-quality ice cream, ice cream cakes and frozen beverages, served in a friendly environment and at a great value - will resonate well with consumers throughout Northern Ireland and The Republic of Ireland.'

Baskin-Robbins has a strong presence globally, with more than 7,500 Baskin-Robbins locations in nearly 50 countries worldwide including over 500 restaurants across Europe, i

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