Wednesday 16 October 2019

Wexford County Council promote Waterford airport

By Esther Hayden

Wexford County Council has joined forces with local authorities in Kilkenny and Waterford as well as Tourism Ireland and VLM Airlines to promote VLM's flights from Waterford.

The campaign which is under way right now will run until the end of November.

The flights, which began this spring, are really good news providing a welcome boost for tourism from the all-important British market to the South East. Working closely with airlines and airports to build demand for flights is a key priority for Tourism Ireland and the current campaign includes: radio ads on Heart and Smooth Radio, which will reach an estimated 700,000 listeners; film footage (attached), as well as online ads, running on key websites and targeting millions of prospective holidaymakers living in the Birmingham area. The footage features Hook Lighthouse and encourages viewers to come and enjoy the majestic views.

Vanessa Markey, Tourism Ireland's head of Great Britain, said: 'We are delighted to partner with VLM Airlines once again to maximise the promotion of their flights from Birmingham, to help grow tourist numbers to the South East. As an island, the importance of convenient, direct, non-stop flights cannot be overstated - they are absolutely critical to achieving growth in inbound tourism.

'Great Britain is the largest market for tourism to the island of Ireland and we have seen very strong growth of 11 per cent in British visitors to Ireland for January to August 2015, an additional 236,700 GB visitors compared to the same period in 2014. We are determined to keep the momentum going.'

Wexford People

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