independent

Monday 14 October 2019

Graphedia helps retailers to grow their online business

Niall Reck of Graphedia
Niall Reck of Graphedia

'Any retailer who is not online is really losing out', according to Niall Reck, managing director of Wexford digital media agency Graphedia, based in Carrigeen Street.

Established a lucky 13 years ago as a website and graphic design company, Graphedia's business has evolved with new developments in web and phone technology.

Wexfordman Niall and his team bring creativity and an experienced know-how to the design of attractive, user-friendly websites that provide businesses with a shop window to the world.

The latest service is mobile web development, helping businesses adapt and connect to the growing number of moving customers who use their phones to shop.

'A website can look great on a computer screen but the same format won't work on a mobile phone,' said Niall.

'The development of mobile phone technology in the past few years has really changed the way we do business,' he said.

Many Graphedia customers have been amazed by the instant benefits of having a good website.

'They get up in the morning to find orders that were placed during the night,' said Niall.

Trax music shop in St. Aidan's now ships to customers around Europe.

Every single wine stocked by Greenacres in Selskar is now available online with orders for some of the more exclusive vintages coming from far-flung places.

The more individual the product the better.

Christening Elegance, makers of unique christening gowns are getting orders from abroad every week.

'All you need for e-commerce is a good working website and a product,' said Niall.

'We're now swapping bricks for clicks. The most popular shopping street at the moment is e-street.'

Graphedia designs and markets sites that are attractive for shoppers to use, which the retailer can easily update themselves.

'If you design the site right for your customer it will be like a great shop that attracts people in,' said Niall.

'An e-shop will work and take orders while you sleep.'

The options are becoming more sophisticated with Graphedia now offering 3-D video animation to provide information previously written in static text.

In the concrete world, graphic design is still a cornerstone of this image-conscious Wexford business.

Branding is the buzzword as many companies seek help in creating a quality, recognisable name.

Graphedia recently worked on the re-branding of Wexford Chamber, designing a new logo, business cards, brochures and display stands along with a newsy, interactive website.

The company has also designed websites for Wexford Creamery, Wexford County Enterprise Board, South East Radio and Wexford Local Development.

Wexford's own celebrity chef Phelim Byrne is also a happy customer - his Séasúir catering service van was designed by Graphedia.

Another satisfied client is the successful artist Simone Walsh whose website is a Graphedia creation.

The company has designed for over 600 clients in total, many of whom continue to return for updates and advice.

Auctioneers such as Kehoe Property and Keane Auctioneers have been customers since the beginning.

The cover and lay-out of 'Wexford: The American Connection' , produced by Wexford County Council, were also designed in Carrigeen Street.

Graphedia offers Google optimisation - 'you have to have a website that Google can read'- and Google ad word marketing to target specific counties and countries.

Niall is assisted by Marcin Zielinski whom he describes as 'probably one of the best programmers in Wexford.'

'There's stuff we do that no-one in Wexford can do,' said the M.D. whose wife Sarah is the administrator/accountant.

Graphedia sponsors a range of charities and organisations including Friends of Wexford General Hospital, the Hope and Dream 10 Mile Run; Wexford Tidy Towns, the Tracie Lawlor Trust , Wexford Food Festival and the Student Enterprise Awards.

'We're big into promoting Wexford,' said Niall who is a currently a director of the local branch of Business Networking International.

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