Saturday 16 December 2017

Sweet Tooth's Joanne back from Bootcamp with fresh ideas

Pictured at the “Winners Bootcamp” at the University of Limerick is Wexford student entrepreneur Joanne Murphy, third from left
Pictured at the “Winners Bootcamp” at the University of Limerick is Wexford student entrepreneur Joanne Murphy, third from left

A TEENAGED entrepreneur from the Presentation Secondary School has returned to Wexford, keen to apply to her own company the key business concepts she learned at a Winners' Bootcamp at the University of Limerick.

Joanna Murphy-Sutton came runner up in the senior section of the Student Enterprise Awards in Croke Park earlier this year. Joanna makes e a range of handmade artisan chocolates.

Supported by the County Enterprise Board, the students attended the four-day business bootcamp, which was sponsored by Ulster Bank, at the Nexus Innovation Centre.

During the bootcamp, Joanne of Sweet Tooth was taught how to develop her business ideas using tools such as product visualisation, business canvases and storyboarding, culminating on the final morning in a series of team pitches, which the students presented to a panel of business experts.

In total, 19 students participated in the Winners' Bootcamp, representing the Counties Leitrim, Kerry, Limerick, Monaghan, Wexford and Dublin.

Participating as winners in the Senior Category of the Senior Enterprise Awards National Finals in April, the students are now taking these enhanced skills back to their Counties and implementing them in their own businesses.

The Winners' Bootcamp was introduced for the first time this year as part of the Student Enterprise Awards Programme, which annually sees more than 15,000 budding entrepreneurs from over 300 secondary schools participate.

The programme commences at the start of the school year in September, with regional finalists competing at the National Finals in April.

Tom Banville, Acting CEO of the Wexford County Enterprise Board, said, 'The Winners' Bootcamp has been a great addition to the Student Enterprise Awards Programme, developing the student's entrepreneurial skills within a fun and relaxed environment.

'Student enterprises like Sweet Tooth, alongside their fellow student entrepreneurs, are leading the way for youth entrepreneurship, becoming role models for future participants in the programme.

The Student Enterprise Awards Programme is organised by the County and City Enterprise Boards and begins in September.

Full details of the programme can be found on

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