Sunday 17 December 2017

Enniscorthy-based 'Sonru' features in Forbes magazine

An Enniscorthy-based enterprise has come to world attention with a piece on high tech Sonru making it into 'Forbes' business magazine. The headline reads 'Talent Wars: How An Irish Tech Entrepreneur Is Giving Global Recruiters The Edge'.

The piece traces how the firm founded by Edward Hendrick from Clonroche uses video technology to help companies hire staff. Sonru's ground breaking software allows the recruiting firm enter their interview questions, set the deadline and invite candidates by email to log in and record their responses at a time that suits them.

It is an approach that has attracted custom from a list of high profile customers that includes Volvo, Nestlé, CERN, Boston Scientific BSX -0.55%, EA Games and eBay.

As well as its headquarters at the enterprise centre in Bellfield, Sonru now has offices in the UK, Singapore, Australia, South Africa and Poland and representation in Malaysia, New Zealand, Australia, USA and the Middle East.

'Forbes' quotes Hendrick saying: 'Although the technology already existed, we tailored it for a very specific function - we never set out to reinvent online video technology, but simply to use existing technologies in a smarter way for a defined purpose.'

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