Monday 16 September 2019

Great gas by the Slaney

David Medcalf
David Medcalf
Top: A computer-manipulated image of Enniscorthy, as used in a recent Calr Gas television commercial, which also used an image of Ballycarney Bridge, above.
An aerial shot of Aidan Ryan's house in Edermine from one of the Calor Gas commercials.

By David Medcalf

Familiar and half familiar Wexford scenes will be popping up again on television screens as part of a commercial campaign by Calor Gas at the end of the month.

Sharp eyed viewers picked out Enniscorthy in adverts put out by the fuel company last year - but not Enniscorthy as we know it.

The ad makers had inserted the image of a gas plant on the banks of the Slaney, with the assistance of the computer technology loved by movie makers creating battle scenes.

Now Calor has plans to re-run the ads once more after a break of more than a month, encouraging Model TV watchers to keep an eye out for locations on their doorsteps.

'We are magical here,' laughed Niamh Haughey in the marketing department of the fuel firm as she confirmed that the computer altered riverside scene really is Enniscorthy.

The spires of St Aidan's cathedral and St Mary's church are clearly visible against the skyline in a view apparently shot from up around the Turret Rocks.

But the layout in the foreground is considerably changed from reality, with a large building inserted in the area where the Promenade would normally be.

Coincidentally, the site of the imaginary Calor factory is very close to where the old, long abandoned gas works used to be, just off Mill Park Road.

The Riverside Park has been PhotoShopped out of the picture to be replaced by a large industrial building with the company logo prominent.

'It is 90 per cent Enniscorthy,' reckoned Ms Haughey who revealed that the film crew making the commercial were from a company called Cawley Nea.

They took their time in County Wexford last year seeking out suitable backdrops for their advertising message.

They were particularly charmed by the old stone bridge over the Slaney at Ballycarney which is shown in the ads with a gas tanker crossing in the mist.

And, further downstream, they also pointed their lens at the Brownswood home of Aidan and Betty Ryan beside the N11, which has the remains of a Norman keep in the garden.

Aidan pointed out that this is not the first time that his house has appeared on television as it was also featured on the RTE programme 'Abhainn' about Irish rivers.

He believes that it was this previous exposure which brought Calor to the door as they looked for a setting to illustrate their service to domestic customers.

The shoot proved very elaborate, with overhead pictures taken by a camera mounted on drone which flew over the property.

A motor-boat was also deployed to record the view from the Slaney, with results that certainly pleased Aidan Ryan.

'I thought the missus looked particularly good,' he joked, after an actress was called in to deputise for Betty, playing the part of the woman of the house receiving a delivery of gas.

The advertising campaign is scheduled to resume at the end of January but, for those who cannot wait, it may be seen on YouTube - try

Wexford People

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