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Friday 17 August 2018

Gum litter campaign launched as a decade of action recalled

At the gum litter campaign launch: Caroline Sinnott; Cliona Connolly; Cllr Mick Roche, Deputy Chairman, Wexford County Council; Millie Tobin; Aaron Tobin; Freya Devereux; Cllr Tony Dempsey, Mayor of Wexford, and Sharon Codd
At the gum litter campaign launch: Caroline Sinnott; Cliona Connolly; Cllr Mick Roche, Deputy Chairman, Wexford County Council; Millie Tobin; Aaron Tobin; Freya Devereux; Cllr Tony Dempsey, Mayor of Wexford, and Sharon Codd

Anna Hayes

Eleven years of success in tackling gum litter was recalled at the launch of the 2018 Gum Litter campaign in Selskar Square.

Cllr Mick Roche, deputising for Council Cathaoirleach Keith Doyle, and Mayor of Wexford, Cllr Tony Dempsey joined council officials to officially launch this year's gum litter education campaign which aims to change the public's behaviour in relation to correct gum disposal through a targeted education awareness campaign.

The slogan of the campaign, as in other years is 'Bin your gum when you're done'.

Recent figures show that the amount of gum littering has dropped from 15% to 8% from 2016 to 2017, and a vast majority of people were regarding gum as litter and, subsequently, disposing of it correctly.

Speaking at the launch, Cllr Mick Roche said: 'The Gum Litter Taskforce is a fantastic initiative for communities to get involved in. Each year, we see communities coming together with the common aim of reducing the level of littered gum within their respective localities.'

The Mayor, Cllr Tony Dempsey remarked: 'The campaign has achieved positive results to date, and I hope this year's campaign will continue to further build on those results.'

The Gum Litter Taskforce is funded by the confectionery industry but driven by local authorities around the country.

The 2018 campaign is the first in a three-year cycle which commenced on foot of a negotiated agreement between the Department of Communications, Climate Action and Environment, and Food Drink Ireland (FDI) representing the gum industry.

Wexford People

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