independent

Tuesday 24 October 2017

'Oscars' for Creamery and Wexford Bus

Elaine FURLONG

Beat 102-103 won the Campaign of the Year title, with Wexford's Senator Windows and Three Sixty for the Waterford Stanley Campaign also in the shortlist. In the Brand of the Year section, the title went to Wexford Creamery. The two other finalists in this section were Sam McCauley's and Utopia Flowers.

The judging panel was chaired by Dr. Tom O'Toole, head of the Business School in WIT and included Tom Banville of Wexford County Enterprise Board, Michele Neylon of Blacknight, Tim Hasset of WLR and Richie O'hEadhra of Na Macallaí.

'It is very encouraging to see the interest in marketing now and the general rise in the standard of marketing across the region. Businesses have already made a lot of tough decisions over the last couple of years, reducing their cost base to make their outfits leaner. Now it's time for every organisation to look outward, to our customers and competitors and to focus on the marketing strategies and tactics we can employ to compete more effectively and to secure our futures in the marketplace,' said Chair of the Marketing Institute, Paula Ronan from Angel Marketing in New Ross.

The SEMarketing Awards are sponsored by DoneDeal.ie, Sam McCauley's, Waterford Stanley, Caulfields Supervalu and Foras na Gaeilge.

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