PLOUGHING BY NUMBERS
Average attendance of 180,000. Capacity trade arena -
upwards of 1,250 exhibitors. Biggest range of products and services at any European trade exhibition. National and international
media, trade profile. Economic Impact of €36 million. Audience age profile - 20 - 30
(21 per cent), 31-40 (22 per cent),
41-50 (24 per cent), 51-60 (17 per cent) Gender of attendees - 63 per cent male, 37 per cent female. Equal representation among the social classes in attendance at the Championships. 64 per cent of attendees are most interested in the agricultural machinery.