independent

Sunday 15 September 2019

PLOUGHING BY NUMBERS

Average attendance of 180,000. Capacity trade arena -

upwards of 1,250 exhibitors. Biggest range of products and services at any European trade exhibition. National and international

media, trade profile. Economic Impact of €36 million. Audience age profile - 20 - 30

(21 per cent), 31-40 (22 per cent),

41-50 (24 per cent), 51-60 (17 per cent) Gender of attendees - 63 per cent male, 37 per cent female. Equal representation among the social classes in attendance at the Championships. 64 per cent of attendees are most interested in the agricultural machinery.

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