Wednesday 23 October 2019

Sunny new council logo creates waves at meeting

AFTER a 30 minute debate, councillors finally agreed on a sunny new corporate logo for the local authority.

The meeting heard that the logo - which cost €2,000 to design - is not intended to replace the former council crest which will continue to be used in publicising Wexford-based projects and as a means of promoting Wexford generally.

The new Council logo depicts a wave-shaped purple 'W' with the sun appearing overhead and is based around the iconic Wexford themes of 'Sunny Southeast' and 'Purple and Gold'. The 'W' symbolises the coastline, rivers and mountains of Wexford, the meeting heard.

Cathaoirleach Cllr Tony Dempsey said: 'Wexford County Council (WCC) is very different today to what it was five or ten years ago, not only in terms of the services available but in the way those services are offered.'

'It is necessary today more than ever that the public understands the range and extent of council services and activities and the development of a new county council logo which will clearly brand council services provides us with a welcome opportunity to create that understanding.'

Chief Executive Tom Enright outlined the case for a new corporate logo. 'WCC has undergone very significant change in recent years in relation to our structures, services and responsibilities. While embracing these changes it is essential WCC also improves the level and quality of information provided about all our operations,' said Mr Enright. He added: 'Too often the public are unaware of the full range of services that we provide and how those services can be accessed. The development of this new corporate logo will allow us to highlight the excellent work we do and our positive achievements in the service of the local community, helping to project the image of WCC as a forward-thinking, modern and progressive organisation.'

The new logo be rolled out in the coming weeks and will appear on WCC stationary, council vehicles, corporate signage and promotional materials. It will also be used to other initiatives and projects that may not be directly provided by WCC, but which enjoy council assistance through funding or management support.

Mr Enright said: 'We spend €1.5m sponsoring festivals and events and people put our crest on a publication we are headline sponsors for, but we don't get the credit for it. I think this logo is the best we can get. There is never going to be a perfect logo. We can keep the traditional crest at the bottom of the page and each district can have their own crest also.'

Cllr Fergie Kehoe said: 'It's a tough decision to change a logo, but I think the new logo is very effective.'

Cllr Fionntán O' Súilleabháin said Gorey School of Art students should be asked to submit designs.

Communications Officer David Minogue said if the council opened up suggestions to schools there would be a huge volume of responses. Mr Minogue said the design which was chosen is a safe option, which is professional and presentable.

Cllr Deirdre Wadding argued that the change of logo was a pointless exercise.

She said: 'I don't see the point of it all. What's wrong with the crest we have and how much are we going to pay for the new crest. Why all this constant corporate branding and marketing for a representative body? We are here to represent the people.'

Cllr Martin Murphy suggested using the rays of the sun on the logo to further solidify the county's brand of the Sunny Southeast.

'As it stands the logo could be for the moon or anything else.'

Cllr Ger Carthy asked if 'serious graphic designers' were used on the project, adding that the logo is good, but could be improved upon.

Mr Minogue said there were a lot of entries, adding that highlighting the sun more is an option worth exploring. He said the design cost €2,000.

He said a local graphic design company in Wexford designed the logo, adding that the process has been ongoing for six months.

Cllr George Lawlor said: 'We are no longer just a representative body. We are the go to agency for people who are coming to this county to invest or to set up major companies. They are no longer going to the IDA first,' adding that having been involved in the print industry for 20 years, 'simple is most effective when it comes to logos'.

Cllr Robbie Ireton said the logo should be used on council workers' jackets to distinguish them from contractor workers.

'You often see six lads looking into a hole and it's not county council workers, it's contractor workers.'

Wexford People

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