Sunday 17 December 2017

Alarm at fall in gate receipts

But overall debt burden drops

Brendan Furlong: County Convention

Wexford G.A.A.'s annual debt burden dropped to just over seven per cent of operating income which is well within the comfort zone according to County Chairman, Diarmuid Devereux, who also expressed alarm in the drop in gate receipts, in his annual report to the county convention on Tuesday night last.

The Chairman warned delegates that the drop in income is of special importance and must be addressed immediately.

He said the most notable is the recorded drop in gate receipts with the decision to co-operate with the national season ticket costing them significantly.

'This has already been reversed and the new county only ticket is on sale. The forecasting and scheduling of club games by the CCC, to maximise gate income, can only be achieved with accurate data from previous games and pairings.

'We don't possess this data as we operate a cash only system for access to our grounds.

'The adaptation of a cashless system, or at least a mandatory ticket receipt, will provide crucial information on attendances, age breakdowns and free access, and enable us to be more progressive in our approach to this vital area of self generated income.

'We have the technology in the Bosca system and we must now move with immediate effect to bring about the necessary changes. Payment for anything in modern commerce without documents receipting is poor practice and we cannot afford to be an exception,' he said.

The gap between the surplus of €112,000 and the €165,000 debt payment provision should prove to be a once off exception now that the Centre of Excellence accounts are finally moving to complete payment stage, he added.

'The combined commercial contribution, including the Club Wexford input, now stands at €350,000 which takes us to the level well beyond most counties.

'The target over the next three years is to surpass the €500,000 level and this must remain a top priority.

'New sponsors have come on board almost monthly reflecting a continuous positive appreciation of our commercial potential.

'We completed the naming of Innovate Wexford Park and the Halp Tiles Centre of Excellence in Ferns, and, for the first time in many years, all our club championships at all ages are sponsored,' Mr. Devereux said.

Mr. Devereux went on to extend a warm welcome to all their sponsors, extending his personal appreciation to Club Wexford Chairman, Tom Doyle, Pat Farrell and Ben Bernie, along with other committee members for the work done to-date.

He said that the contribution of the Wexford Supporters Club was again significant under Chairman, Des Croke, and Secretary, Tom Boland, which ensured a solid donation to the accounts for which they are very grateful.

He went on to say that greater planning around fixtures on the Race Night 2016 should see an increased contribution next October.

Referring to the National League, Mr. Devereux said a positive note was the incremental rise in the league shares which rose yet again to €72,000 in 2015, from a base of just €4,500 for hurling three years ago.

Involvement in the higher division of the league are a vital contribution, adding, that he is confident this sum will increase in 2016.

Wexford People

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